Stock footage, it’s the cheap knock-off designer handbag of the video production world. Sure, it might seem like a good idea at first, but it’s just not worth it in the long run.
So, what is it exactly?.. Stock footage refers to short video clips you can buy individually online, license, and use in pretty much any video production. But, be warned, there are some downsides you should consider before deciding to use it. Here are the top reasons your business needs to stop using stock footage, and invest in unique and high-quality video production:
it can’t be easily edited.
It’s hard to make random stock footage shots match up and flow well when the footage has been shot in different resolutions, shutter angles, frame rates, with different cameras and lenses. The quality of stock footage can vary widely, which makes the final cut look inconsistent. It also can’t easily be edited to include your products or brand story. So don’t flood yourself with hundreds of stock clips that may not even go together.
it lacks authenticity.
The business story you are trying to tell with stock footage will actually damage your brand’s credibility because it won’t be authentic. Not only is the generic quality of stock footage off-putting for viewers, but it also draws attention to an inability to source original footage.
it’s just plain lazy!
Let’s be real, it’s like taking shortcuts on a marathon. Sure, you might finish the race, but you’re not gonna win any medals for it. Working with professionals shows your customer that you’ve done some work to own original content which is consistent and recognizable.
it’s been used before.
Chances are, your video will look just like everyone else’s (likely even your competitors!) due to the ease of access. Stock footage can make your production less memorable because it’s not exclusive.
a lot of it isn’t even relevant.
Sure, that footage of a cute puppy playing with a ball might seem like a great idea for your video on the benefits of organic farming, but in reality, it’s just gonna confuse your audience.The selection of stock footage can be limited, so while you’ll be able to settle for footage that is close, it doesn’t truly match your needs.
So, next time you’re tempted to use stock footage, just remember, it’s like trying to make a fancy meal with canned soup and frozen vegetables. Ultimately, it’s just not gonna taste as good as something made from scratch. Investing in original, professionally-made content gives you:
tailored content.
Whether it’s a specific location, a particular type of shot, or a certain type of action, you can capture exactly what you need for your project while flaunting the skills and expertise of your business.
establish your brand.
The footage will be specific to your brand and help to differentiate your production from others in the industry.
control over quality.
You have complete creative control over the footage and how it’s used.
authenticity.
You can capture real-life moments, emotions and reactions.
express your creativity.
You can tell your unique story and bring your ideas to life in a visual and dynamic way. It’s a chance to show off who you are and easily showcase what your product or service can do.
Avoid the inevitable problems and hire a professional team who can help craft your brand’s story by creating a final product you will love! The Edit Suite team provides a custom experience for each client based on their specific project requirements. Our experienced creatives specialise in pre-production, video editing, motion graphics, photography, drone operation and live streaming. The feeling of accomplishment and satisfaction when you see your final cut is truly unmatched, so let’s chat!