It’s been a jam-packed 2022 for The Edit Suite team! As each year wraps up, we like to take a look back at some of the highlights from the year that was, and the NRMA Parks and Resorts brand refresh campaign has certainly been a standout!
It’s been all hands on deck since this adventure-packed project started. The Edit Suite team has travelled across Australia capturing video and stills to create a whole new suite of content for NRMA Parks and Resorts, helping them to revamp their image in alignment with their key brand pillars: Delight, Reconnect and Discover.
Even though there’s still more shooting to take place, here are some of our favourite deliverables from the project so far…
nrma brand hero video.
This video features the very best of what an NRMA Parks and Resorts experience has to offer – breathtaking sunrises, a picturesque surrounding landscape, comfortable accommodation, fun family activities, lush forests, native wildlife and irresistible surf.
https://www.youtube.com/watch?v=CXDCifLokOI
nrma brand hero shots.
The brief for these hero shots called for a mix of engaging portrait and landscape, wide, medium and close-up images that encapsulate the NRMA Parks and Resorts culture; a reminder for guests about the incredible opportunities to discover Australia offered by NRMA.
nrma darlington beach holiday resort, new south wales north coast.
110-acres of beachside rainforest is your home-away-from-home at NRMA’s Darlington Beach Holiday Resort. Enjoy this video, which features the endless family fun guests get to enjoy right on the beach.
nrma murramarang beachfront holiday resort, new south wales south coast.
Nestled between the bush and the beach, guests at Murramarang Beachfront Holiday Resort can immerse themselves in coastal wilderness, and enjoy the natural surrounds of the great outdoors.
We’ve been working with the NRMA Parks and Resorts for a while now. Here are some of the other projects we’ve collaborated on over the years.
nrma south west rocks holiday resort, new south wales north coast.
Located on the lands of the Dunghutti, this area is a special place that was host to gatherings of several nations for millennia. Fun, adventure and relaxation are at your fingertips at this resort, with a year-round kids club, waterpark, outdoor movies, food truck and live music.
nrma treasure island holiday resort, gold coast, queensland.
Right here on the Gold Coast, Treasure Island Holiday Resort is a bounty of adventure and relaxation. For the young and young-at-heart, the resort splashpark, kids club and licenced bistro are just some of the main attractions.
nrma ocean beach holiday resort, new south wales central coast.
Nestled between the bush and the beach, Ocean Beach Holiday Resort is just 90 minutes from Sydney. Featuring an adventure playground, kids club, heated resort-style pool and on-site café, the resort offers guests either a comfy cabin, luxurious glamtainer or shady campsite.
nrma macleay valley coast holiday parks, new south wales mid-north coast.
The team at NRMA Parks and Resorts was after a fresh brand video for Macleay Valley Coast Holiday Parks with a laid-back, coastal vibe to showcase the prime beachfront and riverside locations that guests get to enjoy.
nrma capricorn yeppoon holiday park, central queensland.
Yeppoon is situated 38 kilometres north east of Rockhampton, and is the gateway to Great Keppel Island and the wonders of the Southern Great Barrier Reef. This video embodies the perfect tropical weather and coastal paradise waiting to be explored at Capricorn Yeppoon Holiday Park.
The Edit Suite team has also created videos to promote the fun activities and initiatives run by the parks, including e-bikes, in-park games, water safety, tow-ed (towing training for caravans), their ‘Adventure Your Way’ competition, and their Bear Grylls Survival Academy program.
nrma parks and resorts x bear grylls survival academy.
NRMA Parks and Resorts exclusively partnered with the Bear Grylls Survival Academy to deliver an action-packed survival and adventure program for kids. Based on the legendary adventures of Bear Grylls, the program aims to take kids out of their comfort zones with fun, challenging and interactive activities and obstacles surrounded by nature.
Here at The Edit Suite, we love being able to tell a brand’s story. Our team is made up of highly inspired videographers, photographers, licensed drone operators and motion graphics designers. Based out of our studio on the Gold Coast in Queensland Australia, we thrive on discovering contemporary creative concepts for our clients.
It’s been a blast working with the NRMA Parks and Resorts team to elevate and evolve their brand. We’re stoked each time we see one of our shots plastered across billboards, buses and online platforms. So, contact us to chat about how we can help your business, project or personal brand make waves with epic digital content.