How much video content would you say you consume each day? Because it’s probably more than you think! On average, we watch more than 100 minutes of online video content each day, making it easily the most important element of a business’s marketing strategy.
So… what types of videos are the most important for your business? Let’s take a look at just a few of the different formats that will take your business to the next level. You may come across some you hadn’t even considered!
teaser videos. A teaser video is short and compelling; designed to grab your customer’s attention and direct them toward a longer, informative video you want them to watch. You’d be surprised by how much buzz you can create in anywhere from just three to 30 seconds. Maybe there’s a new product or service you’re launching that will set you apart from your competitors. Hype it up by giving your customer a glimpse of what this is without giving too much away.
explainer videos. Short and sweet, explainer videos are educational; used to show your product or service and how it works. They are usually placed front and centre of a website’s home page, get straight to the point, and leave potential customers keen to find out more.
videos for social media. Remember that stat about how the average person watches 100 minutes of video content each day? Well, if you were thinking most of that time is spent on social media, you were right. Videos on social media are great for cross-promotion, and whether it’s on Instagram, Facebook, TikTok, YouTube, LinkedIn, Snapchat, or Twitter, they’ll get you more engagement and clicks than image posts every time. You’ll need something that stands out in a ferociously competitive environment where users scroll through hundreds of posts every minute. With trends continually evolving, you can never have too much content!
promo videos. This is the extra push your customer needs to take the leap and try out your product or service. Are you looking to build awareness about an upcoming sale or event your business is running? Because there’s no better way to pique your customer’s interest than with a video about your current promotion. You can also pique the interest of existing and recurring customers by giving them another reason to consider doing business with your company. We all love a sweet deal. It’s just one more reason for them to say yes! Click here to watch some of our promos & tvc’s.
testimonial videos. When we’re considering a purchase, we seek reassurance from someone who has already benefited from what we’re thinking of investing in. Video testimonials appeal to our emotions more than ones in written form. They act as a visual case study and allow your customer to see an authentic, real-world example of how your product or service offered the ultimate solution to someone’s pain point. If you have a customer or client who would be happy to compliment and recommend your business, their testimonial on video would be invaluable.
interview/q&a videos. Here’s where your customer can get answers to their most pressing questions. Q&A videos are a simple way to deliver your message with authority and highlight your business’ expertise in your area, making your brand appear more genuine and trustworthy. So, whether you’re answering your own list of FAQs, or questions that customers have submitted ahead of time, these on-screen chats will make your customer feel seen and heard.
onboarding and training videos. New employees want to get up to speed as quickly as possible so they can start doing their job. Complementing your in-person onboarding program with creatively designed video content will help assure your new hire that they have made the right decision by joining your team. Remember… increased engagement = knowledge retention. Here are just some of the benefits of incorporating video into your onboarding program:
- messaging and training are delivered exactly the same way, every time
- content is structured
- highly efficient
- viewers have the ability to watch and rewatch as necessary
- ideal for employees working remotely
- video means onboarding can start before the employee officially starts
product videos. Think of a product video as a ‘show-and-tell’. They showcase your product or service itself and establish the personality of your brand. Product videos are meant to entice and convert your new customers with a professional and polished aesthetic, so remember that production value is key!
company culture videos. We want to support businesses whose values align with our own. Company culture videos give your customer an insight into the human side of the people they’re buying from while reinforcing your brand’s personality. Your video could feature interviews with staff members, mixed with b-roll of people working and having fun in the office. Strengthen customer loyalty by showing them the people and initiatives that make it so great to work at your company!
live streaming. Do you have an upcoming event? Reach more customers by giving them the option to attend virtually. Do you have a product or company announcement to make? Engage your customers in real-time and let them actively participate. There’s an added level of excitement when viewing live streaming videos because of the immediacy of watching as it happens. While it’s a live format, a live stream can be recorded, meaning that not only can your video be watched and re-watched whenever your customer wants, but it can be stored and used to create more polished and shareable clips in the future!
So, here’s where we step in! Based on the Gold Coast, our team of inspired videographers, photographers, licensed drone operators and motion graphics designers travel around Australia, creating epic content that leaves an impression.
Whether you want to give one of these video types a go or blend a few, it’s undeniable that video production plays a hugely important role in an effective marketing strategy, helping your business to engage, communicate and convert. A good creative partnership is invaluable to drive your brand’s growth, so let’s team up!